Posts Tagged ‘Simon Gerzina’

Simon Gerzina in the Sweet Spot

December 16, 2009

Simon Gerzina shoots film and digital, fashion and beauty, corporate portraiture and a little reportage. No matter the assignment, Sekonic meters are always with him. “Even for events, I carry a light meter for everything. I don’t like relying on in-camera meters or the histogram. I prefer to make lighting decisions based on numbers and not on a guess.” Gerzina carries a Sekonic L-358 meter with the PocketWizard module. “It’s never left the meter since I got them together. It’s been indispensable. I don’t know how I could ever go back to tripping over cables. You don’t have to worry about fragile little PC-synch terminals. It’s a real godsend. The 358 is at an amazing sweet spot. The cost is negligible once you start talking about studio equipment. It’s small—it sits on my hip until I need it. Since using a Sekonic I’ve never wanted to use anything else. I actually bought a second one when out on a shoot because I couldn’t find my original. I later found my first one the next day and was not bummed at all I owned two of them.”

©Simon Gerzina

In the time he’s been shooting professionally, Gerzina has developed some strong feelings about the use of lightmeters. “It bums me out there’s people today getting into serious photography who, as opposed to five or ten years ago, have a new mentality that light meters are unnecessary luxury. These people are often entirely self-taught, or they pick up tips on blogs and tutorials. They don’t recognize how much faster and easier it makes the work. The idea of manufacturing light without a meter is like a carpenter working without a ruler. It just doesn’t make any sense.”

©Simon Gerzina

Gerzina also uses a Mamiya RB67 a Mamiya 645AF, Profoto Acute2 and AcuteB strobe packs, and PocketWizard Plus II’s.

Simon Gerzina Photography

Simon Gerzina’s Twitter feed

Simon Gerzina’s Facebook Fan Group

Fashion Shoot with Ford Models

Simon Gerzina’s Flickr Photostream

Behind-the-Scenes on Flickr

Written by Ron Egatz